Balenciaga
Invitation cards and stationery
Balenciaga Couture 2025: exceptional invitations by Atelier Bulk
On the occasion of its 53rd Couture show, to be presented in July 2025, the House of Balenciaga has entrusted Atelier Bulk with the production of its official invitation set. This collection, conceived by Artistic Director Demna, pays homage to the dress codes of subcultures – a major influence in his stylistic approach. The printed object had to be sober, radical and sophisticated.
A printing project combining minimalism and precision
A streamlined art direction focused on materials
To reflect Balenciaga’s vision, all the cards, invitations and flyers were designed in a spirit of controlled minimalism. The main medium: Sirio Color Sabbia paper from papermaker Fedrigoni, a solution-dyed paper in beige/cream tones, renowned for its softness and density. This choice of material laid the foundations for a sober, elegant aesthetic, perfectly in tune with the values of the house.
Subtle embossing to enhance the logo
The central element of this project is the embossing of the Balenciaga logo, achieved with extreme precision on different weights of Sabbia paper. This dry embossing, without ink or film, provides a discreet relief that enhances the brand while respecting the muted tone of the object. The play of light on the paper finely reveals the volumes of the imprint, creating an immediate tactile and visual experience.
Offset printing and black pantone for a graphic touch
To complement the embossing, certain elements were offset printed in a deep black Pantone. This technique guarantees excellent legibility while maintaining a dense, matte finish in keeping with Balenciaga’s visual identity. All the elements – cards, invitations, flyers – thus retain a perfect coherence, both in textures and tones.
Fine printing expertise at the service of haute couture
A variety of media, tailor-made execution
The project included several formats and media: single cards, double invitations, and bi-fold flyers. All were crafted in Atelier Bulk’s Paris workshops, with attention to every detail: clean cuts, alignment of folds, uniformity of embossing. Each one reflects the demands of haute couture, right down to the invitation.
A partnership between creative excellence and technical rigor
By collaborating with Balenciaga on this project, Atelier Bulk demonstrated its expertise in high-end printing. The combination of traditional techniques (embossing, offset), carefully selected creative papers and a meticulous manufacturing process enables us to deliver projects perfectly aligned with the world of the great luxury houses.
Atelier Bulk, custom stationery specialist for the fashion and luxury industries
This invitation project for the Balenciaga 2025 Couture show illustrates Atelier Bulk’s ability to transform minimalist artistic direction into a sophisticated printed object. At the crossroads of contemporary design and craftsmanship, we support fashion houses and luxury brands in the design and production of their printed communication tools.