Cartier Haute Joaillerie – Zurich

Cartier Haute Joaillerie – Invitations and envelopes for the Zurich event

For its Haute Joaillerie event in Zurich, Cartier unveiled an elegant visual identity of organic shapes and delicate hues.
The Heyllo creative studio (artistic direction of the event) has imagined a poetic universe inspired by mountains and clouds, blending gold and pastel tones.
Production of the printed materials was entrusted to Atelier Bulk, renowned for its exacting technical standards and the precision of its made-to-measure creations.

An invitation to the crossroads of design and craftsmanship

The Cartier Haute Joaillerie invitation is an exceptional object, made in two complementary parts: a main card and an RSVP card inserted inside.
The main board is designed as a volume piece, the result of four layers of paper carefully laminated together.
At the heart of this structure, a Curious Metallics Gold paper from paper manufacturer Antalis reveals the abstract shapes of the mountains imagined by Heyllo.

The top layers, made of Cocaine pure cotton paper, are offset printed in soft pastel tones, recalling the chromatic palette of the jewelry collection and the venue’s scenography.
On this base, an ultra-fine gold hot stamping, worked in bitmap, creates a subtle glittering effect, evoking gold flakes scattered on the surface of the paper.

Meticulous engineering

Each layer of cardboard has been precision-cut to match the organic shapes of the design, revealing the transparent gold areas.
One of the top layers, glued only around the edges, forms an invisible pocket for inserting the RSVP card.
The latter, designed on a single ply of Pur Coton Cocaine paper, features the same visual interplay of pastel mountains and fine gilding.
Once inserted into the sleeve, the RSVP is perfectly integrated into the composition, giving the impression of a complete, continuous work.

To complete the look, the invitations have been gold-edged with a high-gloss gold finish, creating a visual continuity with the gold heart of the laminate.

A sober, refined envelope

The invitations are accompanied by a custom-made white envelope, made from top-of-the-range creative paper and embossed with the Cartier logo.
This choice of sober embossing underlines the purity and modernity of the design, while respecting thetimeless identity of the house.

Atelier Bulk expertise at the service of the finest homes

This project illustrates Atelier Bulk’s mastery of exceptional projects, combining creativity, technical expertise and exacting standards of finish.
From paper selection to the implementation of printing and finishing techniques, every step has been designed to guarantee precision detail and rich textures.

The Cartier Haute Joaillerie invitation reflects a perfect harmony between the contemporary design of the Heyllo studio and the craftsmanship of Atelier Bulk, where print becomes matter and light.